Nowadays, taking into consideration the prevailing business environment, email marketing is a quite popular channel of connecting with existing and potential customers in a more organized way. Just like SMS marketing, Email marketing is also a highly adopted method to capture more and more leads and also captivate the interest of the target audience. Moving on, in this blog, we’ll go an extra mile because we’re going to discuss email marketing automation.
Advertising the business products and services using email channel of communication to extend the lead generation and gain the reach as well, is what we call email marketing. And, when we use email automation for sending emails to the end-users rather than manual procedure, it’s referred to as email marketing automation.
Categories of emails used
There are numerous kinds of email categories that are used to express the intent. Some of them are as follows:
- Personalized welcome emails
- Request/Feedback oriented emails
- Product/Service advertisement emails
- Other information based emails
Why use Email Marketing Automation?
In today’s time when marketing is becoming more personalized and customer-centric, automation sounds quite complex. Hold on, it’s just an illusion or myth, nothing more than that because nowadays, there are several email marketing automation tools available in the market that rather make the process easier, smoother, and customized at the same time.
Let’s have a look at the top reasons why automation is needed for conducting effective marketing automation.
Automatic segmentation of the email recipient list
With email marketing automation software, one can automatically segment the recipient list as per the category of leads and accordingly send the emails.
Comparatively quick conversion of potential leads into real customers
Better communication, higher the chances of conversions. Thus, with email marketing tools, it becomes easier for the sales team to bring more leads and convert the potential leads into real customers comparatively faster.
Automate the process of repetitive tasks related to CRM (Customer Relationship Management)
There are several repetitive tasks related to customer relationship management. The automation tool helps to automate the process of sending such regular emails and make things smooth.
More enhanced and better user engagement & experience
Another important point is that the email marketing automation tool helps to capture better user engagement and make customers happy with the service providing an improved customer experience.
Better interactivity with more refined delivery of useful information
Sending emails facilitate better interactivity and automating the process of email messaging is the best way to do so with lesser efforts with better outcomes.
Integrate your business with Cronberry Automation today
The time has come to automate the business handles making the processes more efficient and effective at the same time. Save your precious business time by automating the complete marketing tasks. Get integrated with one of India’s Leading marketing automation platform and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App Messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.
