When a product or a service is ready to go for the sales pitch, the real struggle starts from there only. In today’s competitive world, a high sales pitch without marketing is just like expecting fruits without sowing seeds. 

Previously, the sales approach was used wherein, first product was manufactured and then aggressive sales were made without any much need of advertisement. But, eventually, with the evolution of the market, customers are becoming smarter and their tastes and preferences have also experienced a great change over time.

In other words, the customer approach is now in execution. It implies that first of all customer behavior and what they want are studied, and thereafter, production comes into operation. Therefore, the customer has now become the king of the market. 

Marketing →Leads →Customers→Customer Retention→Lifetime Value 

Email and SMS marketing are the most preferred and popular way of marketing nowadays. To know the peoples’ preferences, their engagement is must, and thus, for captivating their interest, choosing an appropriate email and SMS marketing platform can play a great role. 

For better understanding, here are some statistics:

• Around 85% of mobile users keep the SMS notifications enabled.
• Around 97% of the sent business texts are read within 3 to 4 minutes of them getting delivered.
• The average response time that SMS and email users take is usually very less as compared to other marketing channels
• An average SMS and email marketing campaign increase the conversion rate by 45% to 50%. 

Email and SMS marketing hacks to generate leads 

More the leads, the higher the conversion rate. Higher the conversion rate, the higher the sales pitch. So, the lead generation is the actual gameplay that we need to focus on for entertaining the effective sales cycle and generating better results. 

Let’s discuss some effective email and SMS marketing hacks that every business must go for and integrate into their marketing strategies specifically when Email and SMS channels are in the run.

Make your campaigns more personalized

Keeping messages PERSONAL actually works very nicely. People who are new to automation, often think that automating marketing stuff will lack the personal interaction ground. But, hold on, it’s not actually like that. Instead, automation makes your work more simplified and you can eventually keep more focus on making your campaigns more personalized and effective. 

Content needs to be strong and engaging

The next key hack is the content and language you’re using to fetch engagement. In today’s time gone are the days when an organization’s success was measured on the basis of customer acquisition and brand popularity. In today’s time, customer engagement is used as a basis to measure all that stuff and content plays a great role in the same. 

Focus on quality and not the volume

Trust me, mere sending countless emails and text messages to the target audience will never work. The marketing team should focus more on the quality of content or message they are delivering to the recipients because it is the quality content that will drive audience engagement and not the volume of emails/SMS sent.

Regularly analyze lead scores and check how effective marketing work is going on

For every campaign conducted so far, marketers should focus on tracking the lead scores and frequently check the effectiveness of the campaign and the output so obtained. If the lead score is low, it means that the marketing campaign lacks some more inputs and needs to improve and vice versa.

Time management is very important

Sending a transaction-based email/SMS 12 hours after the transaction was made, will not lead to any brand loyalty. No customer would open an SMS or email at midnight for the item bought in the morning. In other words, the timing of sending messages plays a crucial role and marketers should use it as a tool in a positive way.

Segment your audience on the basis of age, industry, preferences, etc

For better targeting and getting more relevant results, it’s very important to filter the audience on the basis of the age group, business industry, tastes and preferences of a particular group of community, religion-based factors, and so on, so as to conduct a more effective campaign.

Segment email engagement database (highly engagement, limited engagement, and zero engagement)

Also, a marketer should segregate the email and SMS recipients list creating separate categories for highly engaging messages, limited or less engaging messages, or in case no engagement was marked that too needs to be taken into account. This will help to keep on continuing the most effective messaging pattern, improve the pattern that has less engagement and stop the one with no engagement at all. 

This is how a business can improve engagement by using these simple but effective SMS and Email marketing hacks. Stay tuned for regular readings. 

Integrate your business with Cronberry Automation today

The time has come to automate the business handles making the processes more efficient and effective at the same time. Save your precious business time by automating the complete marketing tasks. Get integrated with one of India’s Leading marketing automation platforms and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.