Nowadays, businesses are using n number of marketing channels for spreading brand awareness and acknowledging the people about their products and services. Thus, using SMS and emails are marked as a gateway for interacting with the target audience and at the same time creating engagement among the existing and new customers.
Marketing managers while preparing the strategy for organizing brand awareness use email and SMS marketing as a handy and most basic tool for advertising the products and services. However, many businesses prefer SMS marketing over Email and vice versa, but most of the marketing experts recommend adopting a mix of both. This is because both the tools bring good leads and improved results for the business differently that are better in their own ways.
Why SMS marketing?
Email marketing has global acceptance and used worldwide for advertising products and services globally. So, why do we need SMS marketing now? Now just think about the small scale and medium scale businesses that are not working on a large scale and don’t need so much marketing because their target area is limited. Here SMS marketing is really helpful. Also, SMSs are more personalized and the customers feel more connected when their favorite brand interacts with them via text messages.
Key benefits
- Induces brand loyalty with personalized messaging
- Improved customer relations with a firm foundation
- Provides useful leads data that makes leads analysis easier
- Enhanced click-through-rate (CTR)
- Better communication because of short and concise messages
Why Email Marketing?
The most widely adopted marketing tool, email is considered a very powerful and effective tactic for advertising and also for search engine optimization (SEO) to, directly and indirectly, analyze the audience interest areas and interact with them in a more engaging way. Also, email marketing is preferred when one wants to advertise a new line of products and services, welcome new customers/users, order-related updates, customer service feedback, and a lot more thereby facilitating interaction between both existing and prospective leads.
Key benefits
- Better insights into the interest areas of existing and potential leads
- Cost-effective weapon with real-time results
- Easy addition of call-to-action button for a direct link to your website
- Better tracking and performance measurement
- Better way to reach a global audience to create a market in a more refined way
Why to use both Email and SMS marketing altogether?
We just discussed how important both marketing tools (Email and SMS) are, but when used collectively, they can do wonders for any business. If we use any one of them as a marketing tactic, then we may get 50% ROI but if we adopt a mix of them collectively, the return can be accelerated by 100%. Thus, using email and SMS marketing altogether is recommended and by doing this, one gets two major benefits:
- Segment the audience and accordingly filter out the audience to whom SMS has to be sent and to whom emails need to be sent.
- Helps in creating a balance between both the marketing techniques and formulate a better marketing strategy
Cronberry is the need of the hour
At Cronberry, you can unlock the complete package of email and SMS marketing services wherein you can design, create, organize, test, and monitor the results of your email and SMS campaigns in a customized way as per your business requirements. Get integrated with one of India’s Leading marketing automation platforms and get your marketing hand today on the go. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App Messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before.
