Can you imagine a business with excellent sales but without any marketing tactics? Of course not ! It’s like asking for money from a beggar and just like that in the super-advanced & technologically developed business environment, just doing marketing things won’t be enough. It requires much more than that to sustain in the market. Automation is one of the most trending buzzwords that almost every business has on its nerve.
It’s no longer the time when one-way communication would be fine, customers look for two-way interaction as well, and thus, it has become vital to engage the customers rightly before they actually make a purchase.
Well, if we go through various market segments, we’ll find almost 90% of the SMEs have CRM integrated in one or other way. So, in today’s blog, we’re going to discuss the top 10 marketing automation trends in 2022, that a business person whatever the scale may be (SME), must know in order to stay in lead in the highly competitive & dynamic market.
Leads Management & Marketing Automation Solution automates the tasks & helps the users streamline their business processes via Campaigns, WhatsApp Automation, Business Catalogues, Social Media Integration & much more.
Top 10 Marketing Automation Trends 2022
Give your customers omnichannel marketing experience
Omnichannel marketing experience says all the customers should be delivered with exactly what they need or what they want. For an instance, a customer interacts or communicates with a business via multiple channels like website, Email, Ads, Social networks, & so on, it’s what omnichannel marketing means, i.e, interactivity using multiple channels.
Best marketing strategy is the one that brings high Customer Lifetime Value (CLV).
Marketers & SMEs nowadays, feel that it has become a huge challenge to provide a sound CX as customers are quite choosy & they can easily switch to another substitute if not happy with one product or service. Hence, omnichannel marketing experience is a must-have element for every business at all levels.
Automated chatbots
Chatbots have emerged as one of the most powerful technological development in the field of marketing & automation. They not only save time but also provide better connectivity, quick response rate, lead generation & customer support. Keeping into consideration the sky-rocketing market for automated chatbots, it’s been anticipated that chatbot market capitalization worldwide will reach $2.5 Billion by 2028. The way marketing strategies & business patterns are changing dynamically, automated chatbots are the must-have move for every business.
Create a flowchart for retargeting as per the user behavior
Retargeting is a phenomenon that is pervasive & core in every line of business. But, for retargeting, studying the user behavior is very crucial because one can’t plan to re-target without having knowledge about the needs & preferences of the users. Therefore, one needs to understand the user behavior by tracking their activities like their visits, add to cart items, interests, etc, & then create a flowchart on the basis of tracked data.
Keep most of the content mobile-optimized
With the transforming business environment, we could see a major shift in the marketing strategies. People want everything on fingertips & more than half of the population is mobile-active. Thus, the content strategy so created should be mobile-optimized for boosting better engagement & create a value for the business. Some of the examples can be Push Notifications, SMS Marketing, Email Marketing, In-App Messaging, & on.
Team Performance Analysis is a must add-on
Human resource is the most essential part of every organization. The success & failure of a product or service is majorly dependent on the team performance. Thus, it seems that team performance analysis is a must add-on in the planning strategy as by analyzing the team’s performance, it can be estimated that how well the team is performing & where are the leakages.
Increase the use of Behavior Analytics
As discussed previously, user behavior is something that can’t be overlooked in today’s scenario, and thus, behavior analytics need to be integrated into businesses so as to fetch more relevant data about the users, which will help in getting conversions, re-purchases & so on.
Draw a content map for each of your buyer
Remember every buyer is unique & therefore, the ways to please them & get conversions are not the same. Using behavior analytics, one can understand every buyer’s behavior & thus, an ideal content map could be framed. However, creating a content map for every buyer is quite challenging, so one can segregate the identical users & segment them & create funnel-optimized content.
Social Networks Automation
Social networking is a buzz nowadays, and not a single business could be seen without a social network. In fact, social media networks are really important for creating the digital presence of your brand. Furthermore, there are n number of leads that come from Facebook and with the power of automation, the leads can be captured instantly as & when they pop into the system.
Switch to Personalized Email Automation
Email marketing is highly popular when it comes to personalization & user engagement. Conducting email campaigns, sending automated emails & creating a customer base is what personalized email automation has got to offer.
Conversation-oriented marketing
Conversation is extremely important whether it’s with your managers, subordinates, or customers. In terms of marketing, conversations are too vital as they are the key to driving the customer interest in your brand, thus, conversation-oriented marketing is highly recommended.
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The time has come to automate the business handles making the processes more efficient and effective at the same time. Save your precious business time by automating the complete marketing tasks. Get integrated with one of India’s Leading marketing automation platforms and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Create campaigns, landing pages, web catalogues, track team performance and so much more. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.
