As the landscape of online marketing is undergoing enormous changes over time, and thus, the ways of reaching and interacting with the audience have also been evolved on a great scale.
People nowadays more often check their notification bar, rather than their email inboxes. Push notifications whether mobile or web, get a lot of attention from the users and undoubtedly possess a higher open rate in comparison to emails. Also, promotional emails, offers, and customer-oriented emails are marked as spam and are often left unseen or unopened.
No doubt, emails, SMS, social media, and other multi-channel platforms play a vital role, but mobile/web push notifications should also be considered as an important part of the marketing strategy too.
Basically, push notifications are the content-rich messages that pop-up on mobile phone’s notification bar and also on the desktop screen as well, in order to acknowledge the user about the important information related to the market trends, offers, discounts, with an ultimate vision of augmenting a remarkable level of user engagement. Moreover, a push notification service is available for both android as well as iOS users.
Some common causes for sending mobile/web push notifications are as follows:
- Promotional messages
- For customer retention
- To convert the added cart stage into an actual sale
- To acknowledge the users with transactional updates
- Deliver any kind of news and information
- Latest discounts and offers
How can one improve push notification service?
A great and well-organized push notification is one that works on three major pillars:
- Timely trigger
- Personalized content
- Instant action
However, there are certain other easy ways too to enhance the push notification service and make the users more engaging.
Keep reminding users to take action
Sometimes, users do some action on the app or website but don’t make the final check out (purchase) due to any reason. In such circumstances, push notifications play a very crucial role. They help in keeping the users aware of their pending actions and therefore, induce them to give a shot.
Send the offers with special discounts
Leads always look for special discounts and offers to grab the best price deals. Therefore, it is very profitable if you try to send offer-oriented push notifications more often because such pop-ups have more chances of user engagement.
Personalization is the key
Customizing the messages and thereby, personalizing them is important and useful at the same time. Thus, always try to personalize the messages you send so that they appear more connected to the users.
Use pun in your content
It is often seen that content with the element of pun gets more engagement and thus, it is recommended to involve pun or fun element in the content of push notification.
Use interrogative sentences to reap more engagement
Always try to begin your sentences with questions. This is because the interrogative sentences are more catchy and users show more interest in such pop-ups rather than just normal sentences. This is how push notifications are evolving and thus are eventually becoming a vital element of every marketing strategy too.
Integrate your business with Cronberry Automation today
The time has come to automate the business handles making the processes more efficient and effective at the same time. Save your precious business time by automating the complete marketing tasks. Get integrated with one of India’s Leading marketing automation platforms and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App Messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.
