Remember when we used to go for offline shopping in a store, we’re provided with a booklet that showcases every line of the products they deal in and you got to choose what you’re looking for. That’s what we call a catalogue.
Well, in today’s time when everything has gone digital, the trend of the digital product catalogue is another hype in the town. A business no matter whether it’s a small scale or medium or large, product catalogue is a must because it provides more comfy and easy insight into what your business deals in. Marketplaces like IndiaMART, TradeIndia, 99acres, and so on, are the channels wherein several businesses list their products to give the visitors an insight into product features like color, weight, availability, etc. to the potential leads & customers.
Let’s brief what is product catalogue in the digital context. An online marketing collateral that consists of all the important details about the products that a business serves & helps buyers make a better purchase decision is known as a digital product catalogue. Also, such kind of digital document is essential for both B2B and B2C domains.
A digital product catalogue is an online marketing collateral document that enlists all line of products with their details to help the buyers make the right choice of the product & make a purchase.
Do You Need An Online Product Catalogue?
Well, if you’re a business person or a group you definitely need product catalogue for better brand awareness. However, this document is useful for various parties in different ways.
Sales team requires a digital product catalogue to share with the interested leads & make them more aware of the product features so that the lead can be converted & result in a purchase.
Buyers need a catalogue to see the various alternatives available and use it as reference material to make the right purchase decision.
Store house Managers can refer to the product catalogue to get a handy detailing about the products inventory in the warehouses and their details.
Various agencies, partners, resellers & related parties use the catalogue information to refer to and understand the business well.
5 Top Reasons Why Your Business Needs an Online Product Catalogue
No doubt, there are numerous benefits for a business by having a product catalogue, let’s discuss the most important ones.
Better Product Insights
It’s almost impossible to memorize each and everything about a product that a salesperson describes. So, here a product catalogue helps a lot. It gives a clear and better insight into the features and details of the product in a more comprehensive way.
Shorten the Sales Cycle
Just think of sending limitless Emails & SMS to your customers sharing information about the products and getting no fruitful outcome. Doesn’t sound better? Of course not ! Here with a digital product catalogue, it’s easy to share information and also customers find it more handy & convenient. Hence, by doing this, clogs into the sales cycle are reduced & results are better.
Improve the overall Conversion Rate
Obviously, with product catalogue things become easier for both salespeople as well as customers. Both parties don’t need to spend time discussing every product as customers can get all the details they need in just one booklet and this eventually leads to better conversion rates.
Enhance business Branding
So true. Product catalogue constitutes information and also contains theme colors, images, logos and so much more that are quite useful to create brand awareness. Hence, it makes more visibility for the brand & is helpful in branding.
Promising User Experience
When customers get entire product information in a PDF or a webpage with supported images, links, prices, and other information, it definitely makes them feel satisfied. Hence, it enhances the user experience.
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