In-App messaging is the new way of user engagement that has effectively grabbed the online business market over years. Let’s understand in-app messaging at a basic level and then we’ll see how it works and how it adds to the value of an application.
When we open any app on our mobile phone, any kind of message pops up while navigating through the application, and that messaging occurring within the app, is what we refer to as in-app messaging.
Users sometimes get confused about push notifications and in-app notifications. Let’s make it clear. Push notifications are those happening outside the app and the motive of them is to stimulate the user to open the app. On the other hand, the messages that pop up within the app itself is known as in-app messaging.
How are users benefitted?
While navigating through an app, for example, a shopping app, food delivery app, or any other, we see regular in-app notifications in the form of promotional alerts, informing the user about an upcoming sale, offers, and exciting deals at discount and thereby, enhancing the user experience and the happy targeted users are more likely to get converted and engaged.
In-App messaging broadly covers three key areas namely, providing information, giving rewards, and thirdly, monetization that helps the active users to come and clear the cart and make a purchase.
Also, businesses who’ve opted for this utility, have seen improved ROI with better customer lifetime value (CLV) and also tend to induce higher conversion rates at the same time.
Significance of In-App Messaging
Well, there are numerous benefits one gets if an app has in-app messaging functionality enabled, however, there are several more positive aspects that a business can unlock by going for this powerful tool. Some of the benefits or advantages are as follows:
Scatter or extend your reach among app users/audience
Just Ola or Uber provides every single update within the app just after the ride is booked by the user, ensuring privacy and an easy-going process at both ends, similarly in-app messaging provides the same benefits. It reduces any kind of distraction and creates better communication between both the participants. This way not only user engagement is enhanced but also the reach is improved extensively.
More connected when information is app-driven
Obviously, when all the required details, information, and updates are served in just one go, the customer/user finds it easy and feels navigation so comfy that makes them get addicted to the app and result in an effective customer journey.
Relatively quicker conversions than other marketing tactics
In today’s time, we can see n number of marketing techniques businesses are actively adopting. But, statistics reveal that in-app messaging is the most effective and result-oriented and drives relatively quick conversions that are more profitable than other marketing methods.
Better experience on the customers’ part
Customers in today’s time always look for comfortable and easy-to-use apps when it comes to online shopping or any service. When all the necessary information is conveyed to the end-user, regular offers, updates are provided, the users unlock a seamless experience.
Adds value to the branding part
In-app messaging is a great way for branding purposes as well. It adds to the natural extension of your app thereby providing the customers smooth and comfy experience. Just like Facebook, Instagram use their special logos, themes, colors to showcase their branding, similarly in-app does the same thing and therefore, adds value to your brand.
Lesser or almost no dependence on other channels
When results are very impressive using one channel, the dependence on other platforms automatically reduces. It is very rightly said that in-app messaging fulfills all the three key areas of marketing, providing information, providing offers, and then converting the lead on the go.
INTEGRATE YOUR BUSINESS WITH CRONBERRY AUTOMATION TODAY
The time has come to automate the business handles making the processes more efficient and effective at the same time. Save your precious business time by automating the complete marketing tasks. Get integrated with one of India’s Leading marketing automation platforms and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.
