Nowadays, every business from large scale to small scale adopts various channels of marketing to advertise their products and services. Making sales is the ultimate target and the end goal of every marketing campaign. The routes of marketing have been refined and transformed drastically and specifically over time, also the online mode of marketing has gained popularity at a great level.
Moving forward, another strong and robust way of converting potential leads into sales is via a landing page. Around 70% of B2B businesses take the help of landing pages for lead generation and conversion. It makes it pretty clear that landing pages play a great role in marketing and creating a successful sales funnel.
Yes, there is n number of online marketing plug-ins available but, we can barely see any other marketing gateway better than a landing page to drive sales and convert leads. In other words, we can say landing pages serve as a gateway or a door to the brand’s website. It comes up as a result of visitors clicking on an ad or any marketing promotional link, or any offer by adding a call to action element to the landing page.
Just a homepage doesn’t actually work!
Most of the websites previously used to just have a single website homepage but in today’s time when the leads are smart enough to choose wisely, just a homepage is not actually enough.
This is because the homepage contains too many things, that may mislead the visitor and he/she wouldn’t convert in the end and thus, the homepage couldn’t work. The landing page makes the vision clear due to a single call to action keeping things short, straight and clear.
Let’s discuss a few more points about the significance of the landing page.
Makes it specific, just what the target audience really wants
A landing page helps in making the concept pretty clear and specific. Only the people who are interested in the product/service will most probably, click on the CTA (Call to action) button and if find it perfect will check out the cart. That’s so simple.
Single message to the visitor and more focused
The homepage provides so much information about the brand and this can lead to confusion and chaos in the mind of the visitor, thus leading to no sales at all. On the other hand, a landing page showcases a single message that drives the clear focus of the potential lead and thus, ends up in becoming a converted lead.
Collection of more potential prospects, those not converted
The best thing about having a landing page is that it helps in collecting information and data of potential prospects that are still not converted. The data acts as a source of statistics and information that helps in understanding the tastes and preferences of the leads and the reason why the sales journey couldn’t be completed. The marketing team would work on the holes where they feel lacking and thus, formulate the funnel in the better way possible.
Elimination of any kind of distraction or disturbing element
As we previously mentioned, that landing page tends to convey a single and straight message, thus it helps in eliminating any kind of distraction on the visitors’ part and helps to keep the process of conversion more clear and focused.
Provides better insights into what the people are looking for
Also, the marketing team can track the data and lead activity and also analyze their behavior as well and acquire better insights into what the target audience is looking for. This way landing page makes it very easy and quick to make the lead acquisition and conversion process go on.
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