Running a business? So, this is going to be really useful for you. If you’re running a business or planning to expand it, then getting your business marketing automation enabled is highly recommended.
At the initial level, marketing automation was just about optimization of the organizational operations like teamwork time estimate and targeting the customers to optimize the sales efforts. In the current scenario, the scope of marketing automation has been extended too far from simply automating repetitive tasks to managing so many things at a time. The power of marketing automation lies in the need for getting it into your business.
In this blog, we’ll discuss why you need to automate your business and how it will help in the long run.
A normal marketing campaign can help you get random leads, but by using a marketing automation solution, you can run campaigns as per lead behavior and preference, enabling you to segment only relevant ones, and fostering a high CLV and retention rate.
Overall cost optimization
When an organization uses marketing automation software, an employee’s productivity level automatically multiplies by 50%. Automating the marketing campaigns and lead nurturing based on certain criteria, will save human resources, lowering expenses, and optimizing the overall operational cost. Integrating marketing automation enables your business to send personalized Emails/SMS/Push/In-App to thousands of potential as well as existing customers, with less human interference and everything cost-effective.
Revenue augmentation
Collections and revenue directly relate to cross-sells/up-sells and customer follow-ups. When we automate the cross-sells, up-sells, and customer follow-ups, an increase in the customer lifetime value can be marked. Moreover, with the right lead segmentation and prioritization, the sales activity improves with better ROI.
Better accountability of the teams
For any company, it’s very difficult to figure out where are the bottlenecks, so marketing automation helps in setting a bird-eye view reporting system to clearly define processes and improve the accountability of teams and facilitate a better understanding of the company’s pipeline
For example, there are thousands of leads coming into the system and none of them are rightly entertained because teams are not accountable and no tracking of performance is done. This will hamper sales, and here, marketing automation brings a sense of accountability with better team performance.
Effective allocation of resources
No matter at what scale may be small, medium, or large your business is operating, the allocation of resources is always a concern. With marketing automation, the resources can be more effectively used and more judiciously allocated, which drives more output with limited resources.
Reduction in repetitive tasks, more creativity
Manual repetition of tasks consumes so much time and human effort that hinders creativity as well. Using marketing automation, you can free up your employees’ time and relocate it to other creative tasks. It will increase employee productivity and effectiveness adding more creativity to the tasks.
Alignment of marketing processes
Using marketing automation, you can align your complete marketing processes by visualizing the customer journey and strategizing the tasks as per priority and customized lead behavior. Creating and streamlining the processes using the customer journey as a roadmap helps in targeting the right audience and nurturing the leads more effectively.
Easy management of potential customers across multiple platforms
Manual handling of customers leads to chaos and mismanagement, hampering the customer success rate and conversion rate. With marketing automation software, potential, as well as existing customers, can be nurtured separately in a personalized way. No matter where the lead belongs, everything is fetched in one place and can be managed easily.
Boost CLV through upsells and cross-sells
Boosting customer lifetime value (CLV) marks the success rate of the business. With marketing automation, you can add a series of automated campaigns that will keep on engaging the customers, turning the possibilities into upsells and cross-sells. In long run, automating these operations will have a positive impact on the customer lifetime value.
Save time through social media campaigns management
When it comes to managing social media, it consumes so much time. But thanks to marketing automation tools, that allow you to manage social media campaigns within a single dashboard. With just one click, you can post on multiple social media platforms and track the coming leads at the same time.
Automate follow-up and reduction in lead conversion time
Reports say that the probability of conversion multiplies by 60x if the follow-up of the lead has been taken within 1 hour. Marketing automation software helps in segmenting the leads like hot, interested, cold, etc so that hot leads can be contacted straight away and the lead can be qualified. Doing this will also result in the reduction of lead conversion time as well.
Marketing automation is the most powerful LMS tool for the entire business industry, and integrating an LMS-CRM software will make your business more likely to get high revenue and better CLV.
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