With highly dynamic market trends, customers have become smart & super choosy in every sphere. Be it buying just a tic-tac pin or a luxurious car, customers want variety, alternatives, & most importantly personalization. 

If you’re on a spontaneous marketing ride & still getting no results, so it’s time to change the traditional marketing approach. Here comes the most popular & proven approach, automation.

Studies show that around 60% of businesses have been able to save 30% of their time by using automation technology. 

The era of selling what’s produced no more prevails, it’s the time when customer-oriented products work in the market. If you want to turn into a brand that people love, your products should provide them with more than the desired level of satisfaction. So to achieve something like this, you need to change the way to nurture the customer journey. 

Key Performance Indicators to consider while choosing a marketing automation solution

• Customer journey and conversion rates
• Number of leads generated 
• Number of leads captured
• Open/Click Rates
• Turnover is an add on

Marketing automation is a complete game changer and it can be proved with the below-mentioned stats:

• Marketing is the largest business segment using automation. 
• Studies say that around 90% of marketing professionals are familiar with the marketing automation method. 
• Around 85% of marketers are surveyed and have found using marketing automation to achieve priority productivity. 
• Email marketing is the most popularly adopted means of marketing channel that has the highest click rates. 
• The most popular benefit of using marketing automation has been saving time and personalized customer interactions. 

How customer journey is benefitted by using marketing automation?

A happy and satisfied customer journey is what every business owner looks for. Definitely, the above stats clearly explains how well the method has created a corner in almost every business sector. Let’s have a look at the benefits that every customer journey can enjoy using marketing automation:

Exposure and awareness using personalized campaigns

Customers always want to be treated individually and it’s an obvious expectation. Every person has different tastes and preferences and here marketing automation sprinkles its magic. Automation tactics help in three major areas here:

• Creating awareness about your products and your brand USP

• Sending personalized campaigns as per individual customer buying behavior

• Timely delivery of all the campaigns 

Targeted engagement for various product recommendations

Targeted engagement or segmentation is a must if you want to connect with your customers. The utility of targeted marketing is that you’re able to send the customers only the product recommendations that they can be interested in. 

Campaigns delivery and click rates

Delivery rate plays a crucial role in estimating the campaign’s success rate. Using a marketing automation/ CRM tool, not only makes sending campaigns easy but also increases the chances of getting high click and open rates. 

Individual customer follow-up 

Customer follow-ups are important and individual follow-ups are the must-to-do. CRM tools enable you to take individual follow-ups from every customer by sending them customized Emails and SMS to know their product experiences and what else they look for. 

No chance of missing any customer 

The most promising quality of using a marketing automation/ CRM solution is no matter how busy your schedule is, you will never miss any customer interaction. This will make the customer journey more satisfying and happy customers turn into long-term relationships.  

INTEGRATE YOUR BUSINESS TODAY WITH CRONBERRY AUTOMATION 

Let’s together change the game. The time has come to automate the business handles making the processes more efficient and effective at the same time. Get integrated with one of India’s Leading marketing automation platforms and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Create campaigns, landing pages, web catalogues, track team performance and so much more. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.