In the coming year 2023, let’s take your business marketing to the next level with the touch of automation. Marketing automation is a magical phenomenon for your business. But putting a glance over the market, there are more than 10,000 marketing automation solutions available.
So, how to select the right marketing automation solution for your business? While choosing the right marketing automation tool, a business owner has to consider so many factors related to business type, scale, working team, pattern, and so on. In this blog, we’ll go through the top 7 things to consider while selecting the right and ideal marketing automation solution suitable for your business.
What is the current need & estimate future needs
Before making any business decision, the most basic factor considered is the need for a particular thing or action to take place. As the business environment is highly dynamic, so are the ever-changing demands of the market. Thus, understanding the current business needs and what’s future to-dos is very important when selecting a marketing automation tool.
The more perfectly a business need is estimated, the better the selection of marketing automation can be made.
For example, you can consider your current needs like campaigning, Email marketing, Reporting, Team performance analysis, etc, and accordingly select the right solution. Moreover, for future needs like additional channels, you will require, and personalization required as per customer segmentation made, and so on. Considering your needs rightly will help in making a better selection.
Most preferred channels of communication
When it comes to connecting and creating a communication channel, there are so many modern marketing modes to get in touch with customers. Email marketing is the most popularly used channel of communication for marketing purposes. Also, other channels like SMS, Push notifications, In-App messaging, and WhatsApp Business Integration, are also available. So, the next important factor is to consider the most preferred channels your business requires and look for the marketing automation software that meets your channel necessities.
Level of personalization possible
Adding the essence of human touch is what we call as ‘personalization’. A perfect marketing automation solution is one that enables you to create personalized campaigns (Email, SMS, Push, In-App) and keep the target leads engaged and qualify more easily and quickly. Hence, looking for customization in a CRM-LMS tool is another must-to-have factor.
Marketplace integrations
Integrations help in fetching leads from multiple sources and this is one of the strongest factors to consider while selecting the right marketing automation tool for your business. Here you need to understand your business type, and marketplaces to get listed and accordingly choose the platform that provides integration of all your desired marketplaces or platforms. For example, if you want leads from IndiaMART, JustDial, Sulekha, Housing, 99acres, TradeIndia, MagicBricks, API, Social Media, and so on, so find an automation tool that provides integration with all.
Multiple capabilities for improved results
Marketing automation tools are always multi-tasking with multiple capabilities. So, it’s very much important to check if the software you’re selecting is compatible with new innovations and updates as per your business needs or not. Software with multiple capabilities will definitely help your business in the long run in driving high revenue and better CLV.
Campaign Delivery Support
Most of the time, emails sent through campaigning drop into the spam box, so it should be ensured that the software you’re choosing has good attentive delivery success support. For example, if in case your sent emails are dropping into the spam box, you should have a concerned support panel that handles your request instantly and ensures that your emails are fetching into the inbox. Thus, a good marketing automation platform is one that provides robust campaign delivery support.
Onboarding and Customer Support
Once you buy software, it is very vital that you’re wisely onboarded with dedicated teams that provide complete software training and support as per your business needs. The team will understand your business case study and figure out the use case and accordingly assist you in implementing the software into your system.
An ideal marketing automation tool is one that suits your current business requirements and already possesses the capabilities to meet your upcoming future business needs at the same time.
Hence, while selecting the right marketing automation solution, consider the points discussed and choose the ideal CRM-LMS tool for your business.
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