With the outbreak of the deadly coronavirus, every industry whether small scale or large scale has been affected adversely. Moreover, thousands of businesses got shut down, people became jobless, production houses were closed, in short, almost all economic activities were shattered so badly. This situation affected extensively two key areas:
- Customer Engagement
- Customer Retention
Also, there are several industries that have faced an extensive downfall in income and failures in the planned prospects. The 5 most-affected industries that have seen great revenue and market loss are as follows:
- Oil & Gas Drilling sector
- Restaurant line or food sector
- Aviation sector
- Automobile sector
- Leisure facilities-based industries
Measures to sustain customer retention post COVID-19
Just like every problem has got a solution, businesses adversely impacted can avoid or adopt certain measures taking into consideration the market needs during COVID 19 so as to retain their customers and induce more customer engagement. For more clarity, it’s important to understand that there is a huge difference between customer retention and customer engagement, where the former means to rejoice or sustain the existing customers, the latter implies creating more leads or conversions.
Below are the key measures to adopt in order to restore the customer relationship and loyalty post-COVID-19.
Familiarise the customers with the company’s values
People are more into the products and services that abide by social values and also bring some value to society. So, even if the pandemic has adversely hit the business, it’s very important to acknowledge the existing and new customers with your company values.
Share quality and insightful content
Content plays a key role in engaging leads. Try to create such content that engages the audience and this calls for meaningful and insightful content that drives audience interest in it.
Social media presence is the key
Due to the ongoing pandemic, offline presence and the outdoor marketing mix aren’t encouraged. Thus, it calls for more social media presence to extend the reach of the business products and services.
Try to become personalized
Personalization is the secret of engaging the customers; it includes both existing as well as new customers. People crave attachment and good customer service providing them special incentives or offers or services that make them happy and a happy and satisfied customer will always be loyal to you.
Add x-factor to your products and services
There is n number of products and services available in the market, just think why would anyone will go for your brand and what will induce him to buy your product/service. It is the x-factor you’ve added to whatever you’re offering.
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