To build a robust and sound business, a lot of effort, teamwork, and efficiency at the operational and management level is needed, and thus, a combination of various inputs makes a business a going concern.
However, with the changing times and technological advancements, the business processes have become more advanced, complicated, and need more competence.
This increases the workload that creates tension in the operations and management level as well. But with the evolution of technology and innovation, businesses have been actively adopting marketing automation technology and more than 90% of businesses have experienced better operational efficiency and overall performance of processes as a whole.
It’s worth noting that with years, marketing automation has become one of the most promising trends in the entire business industry including B2B, B2C, and others. More than half of the businesses have already adopted the technology and many are ready to integrate. Thus, in other words, we can say that marketing automation has helped rigorously in streamlining the marketing processes. Also, in the coming years, the wave of marketing automation has got extensively major revolutions in the business world, especially in reducing the workload in the organization at every level.
Higher Adoption in just a few years
Yes, very surprising but actually true fact! Marketing automation has not only gained popularity in the long run but in just a few years it has adopted by more and more business organizations that are approximately 11 times more as compared to the years before 2011.
You’d be thinking why is it so? What’s the reason that marketing automation has been adopted by businesses so quickly. Here are some important reasons for its global acceptance in just no time.
Helps in multiplying the productivity level extensively
Every business works day in and out just to increase productivity as much as possible. When there was no marketing automation kind of tools, the human resources couldn’t be productive to their maximum capacity because they used to be overloaded with limitless tasks. But, with marketing automation, the numerous tasks could be handled with a single software, and the human resources can work with more focus and thus, this way marketing automation helps in increasing the productivity level of the organization at a great scale.
Augments the revenue scale
Revenue is the ultimate vision and goal of every entity and it is very important to understand that revenue scale and conversion rates are directly proportional to each other. It implies that if the conversion rates tend to rise, it will positively affect the revenue scale and vice versa. Thus, with marketing automation, one can get a better lead collection and thereby, fetch more conversions and therefore, pitch a higher revenue scale.
Induces customer engagement and their long term retention as well
Gone are the days when manual processes were used to gain customer engagement and maintain long-term relationships with customers. With marketing automation, managing customers, and keeping them for a lifetime has become easy, that was never before.
Acts as a performance tracking and measurement tool
Marketing automation tools have an in-built dashboard that keeps track of every single task you conduct and also lets you measure the success and effectiveness of the tool so far. Thus, it helps to become a performance tracker and measurement tool.
Pre-designed templates with customized layouts
The marketing automation tool also provides the users with pre-designed templates for conducting emails and SMS campaigns that users can customize as per their preferences. This makes their campaigns run very effectively and also helps in fetching better results.
Get Cronberry Automation today
The time has come to automate the business handles making the processes more efficient and effective at the same time. Save your precious business time by automating the complete marketing tasks. Get integrated with one of India’s Leading marketing automation platforms and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.
