Generating leads and creating business has become a challenging and quarrelsome job in the current market scenario. Lead generation and retention is a very vital concept in today’s business world if one wants to retain the existing customers and also to create new ones.
Lead generation is basically a marketing process that helps in stimulating and capturing the leads’ interests in a product or service, thereby providing an opportunity to establish and maintain a sound and continuous relationship with the valuable buyers and potential leads.
With ever-changing marketing strategies, the ways of capturing leads and creating customers have also evolved over the years and have also become complex. However, there are several Business-to-Business (B2B) lead generation platforms in India that help businesses drive their leads in an effective way. Below given are India’s leading B2B lead generation platforms and a brief about how their automation strategies are helping out the concerns.
IndiaMART
This platform needs no introduction. It’s an Indian e-commerce platform that facilitates B2B, B2C, and customer-to-customer sales services through online mode. Also, IndiaMART has emerged as India’s largest online marketplace over time connecting buyers and sellers across the country. Moreover, the web portal also offers an extensive lead generation feature as well that helps the users to captivate more engagement from the potential customers and fetch better leads at the same time.
TradeIndia
Established in the year 1996 to serve the business communities globally, TradeIndia is the platform that gained popularity worldwide serving as an ideal medium to promote the buyers and sellers and their products and services with easy interaction and smooth conduct of the business effectively and securely thereby, acting as a bridge between the buyers, sellers, importers, exporters, and manufacturers.
The platform also serves ideally for generating leads not only in the countryside but also on a worldwide scale. Focused on B2B business ideology, the portal helps small businesses and new start-ups to capture potential new customers and also retain the existing ones.
Justdial
Ranking as India’s No.1 local search engine platform, Justdial has been providing its services across India to search for the best offers and deals related to food orders, travel, movies, ticket booking, booking flight tickets, hotels, movies, cabs, and buses, and so on. The platform covers all types of segments ranging from B2B to B2C communities helping out the businesses to find the relevant database or market for the products and services, thereby bringing more engagement from the people.
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