A business without leads can’t sustain and will ultimately fail. Thus, building quality leads and converting them into real customers is the actual gameplay of every business.

With new and more promising ways of doing and managing the business, platforms like IndiaMART have captivated the profit value and also increased the channels of choices for sellers and buyers in the network. A good sales team is the one that can effectively make use of the platform and thereby, converting maximum potential leads into real ones. However, getting relevant leads that are productive and useful is a tough job and the sales team should be so able to fetch the maximum qualified leads they can. 

Below listed are the top 7 ways that every business unit using the IndiaMART platform to grow its business should adopt in order to improve the overall leads follow up.

• Set product preferences to get relevant leads on the go

Sometimes, the user faces issues by getting irrelevant leads that aren’t for the product he’s looking to fetch leads for. Thus, due to this reason, effective results couldn’t be retrieved. So, for improving the same, one should set the product preferences at priority so that only relevant results are filtered. This way, your IndiaMART leads follow-up can be improved.

• Set location preferences to get the leads from the location at the priority chart 

The other tip to improve your leads follow-up is to set the location or area preference you’re targeting the leads from for the respective product. Setting a specific location for fetching leads will help the user to get more leads from a particular area that too in a more enhanced way. 

• Remove irrelevant buy leads for proper lead segmentation

When you see a limitless list of irrelevant leads on the dashboard, it makes you more confused, thereby making the selection of qualified leads difficult. Thus, segregating and removing the irrelevant buy leads is the better option to improve the lead follow-up.

• Use the search bar for fetching more relevant leads

When the user navigates through the long going list of interested buyers, it is difficult to filter out for which product you’re seeking the potential leads. Thus, one should use the search bar to look for potential buyers for the respective product.

• Keep your product pricing competitive

We all know that competitors always try to win an edge over others with pricing strategies. Thus, the other good way to improve the lead follow-up is to regulate the economical pricing of the products so as to fetch more qualified leads and quick conversions.

• Send instant quotation of the products to the interested buyers

It’s a very crucial point. The sales team should always instantly send product quotations to the buyers who’ve shown their interest. Sending them product details will make them more into buying and thus, leading to real-time converted leads.

• Avail Cronberry for better IndiaMART leads follow up

Last but not the least, an ideal tool that acts as the player of the marketing game. Thus, going for Cronberry can help the users to get better IndiaMART leads generation and therefore, create enhanced market value at the same time. 

Integrate your business with Cronberry Automation today

The time has come to automate the business handles making the processes more efficient and effective at the same time. Save your precious business time by automating the complete marketing tasks. Get integrated with one of India’s Leading marketing automation platform and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.