Converting potential leads & managing them always relies on the top of the priority list for every enterprise. The business environment is very dynamic & highly competitive and leads management & nurturing is a challenging affair. 

Managing the business & effectively managing the business are two different things. We can browse limitless marketing automation softwares online, but you can hardly find a solution that provides a complete package of CRM & marketing automation services under one umbrella. 

Finding the right CRM & automation solution and getting the desired results sound quite easy. But the actual fact is that for fruitful outcomes, it’s very important to rightly use the software. So, in today’s blog, we’ll discuss the ways that every marketer using marketing automation software should incorporate in the marketing strategy for better results. 

Let’s briefly discuss the top 7 recommended ways to manage leads & do a proper follow-up right away by integrating a good CRM & marketing automation software on the go. 

Using the lead scores is the call of the moment 

Lead scores give a clear indication of where the leads are standing in the current situation. Allotting scores to the respective leads helps the sales team to analyze how to vigorously work on them and bring them down the sales funnel & get converted. 

Use content that is targeted 

Content in today’s time is the gateway to people’s hearts. No matter how big your brand is, if it’s not good at content, it will lack connectivity. Sound communication is a must for creating a strong customer base. The content so used to get engagement should be targeted, precise & useful for the readers & end audience.

Identify & transfer hot leads to the sales team

Lead scores segment the leads as potential, hot & converted, helping the sales team to differentiate each segment & work on them in the right way. With the help of a good CRM & marketing automation solution segment the leads & then assign them to the salespeople so that they can convert them & bring down the funnel. 

Engage cold leads with the right campaigns & convert them into hot ones

Not all leads are ready to get converted. Some need nurturing & thus, it’s required to trigger those cold leads by campaigning & sending them SMS, emails, hitting with in-app messaging & push notifications, so on. With the right engagement, it becomes quite easy to get cold leads converted into hot ones. 

Cronberry is the #1 CRM & marketing automation software solution that has been helping businesses round the clock to build & manage businesses effectively. 

Relocate the focus from routine marketing operations to important aspects 

The craze for marketing automation can be seen across the globe. With the immensely increasing use of marketing automation, the managerial level workforce is able to relocate their precious time & focus from routine marketing operations to important aspects of marketing that can help in improving the brand value & also expanding the market scale.

Do the right blending of automation with personalization

Monotonous & same pattern of messaging doesn’t work nowadays. Leads have become smart & they look for personalization in everything they see. Thus, with the right blending of automation software & adding personalization to it, the engagement process gets easier & more fruitful.

Proper mapping of every lead stage 

Without tracking the progress meter, one can’t see where things are going & where they need to improve. Therefore, with the right marketing automation platform, proper mapping of every lead stage is possible, thereby analyzing the progress of lead conversion & heading in the right direction as well.

Integrate your business with Cronberry Automation today

The time has come to automate the business handles making the processes more efficient and effective at the same time. Save your precious business time by automating the complete marketing tasks. Get integrated with one of India’s Leading marketing automation platforms and get connected to the existing, potential, and new customers by acknowledging them in a more customized and personalized way. Unlock a more refined way of connecting with the target audiences via Emails, SMS, In-App messaging, Push Notifications, thereby organizing a segmented strategy for imparting a tailored way of interaction. Segmenting users as per their behavioral activities, engaging them, nurturing, and retaining them thereafter was never this easy before. Get your marketing hand today on the go.